Web Design Solution For Canada

Although we are based in Vancouver BC Canada, we can provide you with website design services in any major Canadian city whether through our extensive network of affiliates throughout Canada or simply by being available via phone, email or live chat virtually 24/7.

So why would a company really need to hire a Canadian web site design firm? One reason is service, since the Canadian market is smaller than the American one we will be able to provide you with more personalized service tailored to the Canadian audience and your specific needs.

Canada's online landscape is also relatively unique because of culture on one hand and bilingualism on the other. While most online marketing strategies and web site design methods are shared between the American and Canadian market, Canada is definitely unique and similarly to localisation, a web site's design should reflect the country's target audience whether it be French or English.

Should you have your website designed in both of Canada's official languages?

Unless your product or service is directly related to a specific language (IE: Dictionary, Uni-lingual Book, Owners Manual, Software etc...) you should consider having your website done in both official languages unless your target clients reside exclusively in a uni-lingual geographical region or zone AND your service or product is strictly available locally. If this is not the case, translation and localization of the entire website to French is highly recommended.

Since the French market is considerably less crowded and competitive than the English one, gaining high organic search engine rankings is relatively easier than for the more competitive English online equivalent. Conclusively, the French market is smaller but easier to reach successfully.

How much does it cost to have the website translated and localized?

Translation and localization of your website for Canada's bilingual audience is actually quite affordable, the cost is not necessarily doubled since most of the database settings and graphical elements are already set for the original language website version. Usually, if the language level and complexity isn't too high, you can expect to only pay about 50% more for the alternate language version. So you basically get 2 websites for the price of one and a half, a 50% savings on the additional site version and a 25% discount altogether.

Should American, Australian, UK or any other English websites also opt for a French version for Canada's market? As stated earlier, most definitely if your services or products are available world wide. Canada's online marketplace is one the wealthiest and most vibrant in the world. The question really is...can you even afford NOT to profit from this reality? And who would know more about the Canadian online landscape than a website design firm based in Canada. 

Geo targeting 

Local search is a hot topic lately.  Increasingly, search engines like Google, MSN and Yahoo determine the location of the Internet visitor via cookies, then simultaneously through dynamic algorithms display results based on the searcher's geographical location. A website optimized for Canada will show up higher in search results. Another option is to purchase a .ca extention for your domain name.

 Canada's Seasonal Clientele

Canada has 4 very distinctive seasons. If your site sells products or services that are even remotely related to seasons, holidays or specific periods of the year, such as travel, sporting goods or gifts. Appropriate timing must also be taken into consideration because of Canada's multiple time zones. Time of day and day of week can make a huge difference on conversion ratios. Please contact us if you wish to have your website tailored to the Canadian market and we will give you an absolutely free no obligation 30 minutes phone consultation.