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How to choose your webmaster?

Web design is something between an art and a science. A web designer needs to be both objective and subjective in his objectives, strategies, methodology and evaluation. While the term webmaster is often used (most time inappropriately) web designer is more accurate although the world wide web cannot exactly be crafted by a designer, it really refers to an abbreviation of web site designer but for convenience has been shortened to simply web designer. Other terms used commonly are webmaster, website developer and web site designer.

It really is quite difficult to quantify the talent of web designer because it truly depends on what area of expertise is involved in their related fields. Some web designers specialize in HTML static design, some do multimedia and flash sites while others concentrate their talents on designing and developing CMS dynamic websites. Another problem clients will also have when trying to decide and who to choose to develop their website is the their level of experience. Unfortunately, more often than not clients will be confused and have very little knowledge of the design process. How can you tel if the web designer actually knows what he is talking about? How do you know if he will provide your project with the appropriate technology?

CMS web designers

CMS stands for content management systems. The most popular ones in existence are Joomla, WordPress and Drupal. All these software applications are free and what are referred to as web based. This means that the website can be managed online either by the web designer or the client. The site can be designed and developed both online and offline and as is the case with Joomla CMS most of the work offline. All these CMS have their advantages, Drupal and Wordpress are very user friendly but Joomla is a lot more powerfull and expandable and is the platform we will be concentrating on now. As with any other web designer skill that you need to investigate before choosing the webmaster service for your project, check references and portfolio. You Joomla web designer should have expertise and experience in HTML, CSS and PHP. He should be familiar with Dreamweaver, Photoshop (Joomla of course) and a multitude of other website designing applications and platforms. A Joomla site is particularly difficult to develop because the development process in non intuitive unlike a plain HTML site than can be built using WYISYG (what you see is what you get) editors. A Joomla site needs to be created with 3 basic tool sets. Dreamweaver with Joomla extensions, and Apache Joomla stand alone server, Photoshop (Gimp, Paint.net) and Firefox with the Firebug and Chris Pen web developer extensions. Could be an idea to ask you Joomla web designer if he is familiar with any of the applications mentioned above, if not, he might not be who are are looking for.

Basic HTML web designer knowledge and experience

Evaluating your web designer's basic HTML skills. HTML(hypertext markup language) is the basic language used to create websites. It never hurts to do some research on Wikipedia to get familiar with maybe about a dozen HTML basic terms to that you can actually understand the design process and "feel" through some properly asked questions if your web designer actually has some basic knowledge it his field, all web developers should have a minimum of basic HTML skills.

Flash Web designers

Flash animation is a multimedia technology conceptualized by Adobe systems to display animation and movies and sound on website. It is not recommended for most websites as alternative and original technology such as animated gif files or embedded MPEG files are usually more accessible for your audience. Flash animation requires the Adobe plugin and will often cause the website to loose visitors...however, in some cases like movie sites and entertainment websites, Flash can be used (but cautiously). So how do you know if your web designer can develop some nice flash movies for your site? This is even harder to quantify than HTML or CMS web designer skills, after all? Everyone has different taste in movies, book, food and music...the same goes with Flash website module development. So the best way to find out is to check out the portfolio and references, if you like what you see, your web designer probably shares your artistic values and everything should be fine. However, be careful about template work, some webmasters might use some flash templates to do your web site. While this might not be a problem in most cases, it could make you look like a copycat if your visitors recognize the flash template you web developer created for you from another website...

Basic Web Design Guidelines

Try to avoid excessive Flash animation if any Macromedia plugins
Use external style sheets for the .css
Try to have 3 color scheme for the website
A great large banner to give the site style without blotting the code and compromising between SEO and design
Use .CSS instead of regular HTML whenever possible to streamline the code
Use color picker to have a smooth color theme for all website elements

PPC Management

What is pay per click?

Pay per click is basically an online keyword bidding auction. Multiple competitors bid on keywords that are related to a specific business or industry in order to get prospective clients to visit their websites.

The bidding is for keywords and businesses are charged by click (when a customer clicks on the add). The closer the add is to the top of the page the more a business has to pay for clicks. For example, as shown in the image below, jasonwong.ca(x$ per click) would pay more for his placement than real-estate-vancouver.ca(x$ per click):

Pay Per Click Example

Two kinds of results are displayed, organic and sponsored links. Organic results are the links you can see on the middle of the page in the center or left of the site, pay per click are on the right side and sometimes on top of organic results.

*Image quality reduced to increase loading speed

How much does will it cost you?

Yahoo, MSN and Google use this advertising model. While organic results are free and a consequence of SEO optimization methods, sponsored results are paid for. The more you pay per click ( when someone clicks on the link) the higher your site will show up in the search results and the closer to the top of the page and earlier in the list of available pages.

The cost per click is determined by what the competitors are willing to bid. The more competition the more expensive the keyword will be. But the average minimum cost is 5 to 10 cents per click and up to over $50. For example, the keyword "New York Real Estate" might command a $10 cost per click and could actually be worth it because of the nature of the product or service for sale. A high cost per click can sometimes be justified according to the value of the item for sale

How does it work?

While the system is quite simple in theory it's actually very complex to manage and implement correctly, this is where professional pay per click management services come into play versus self service. Cost per keyword is NOT the only factor to take into consideration.

Click through ration and sales conversions are also parameters that search engines take into account to determine your ranking position. In other words, the more people click on your ads the more you can move up sponsored search results. The trick is the get the highest click through ratio as possible, this will in return reduce the cost per click.

How do we know what works and what doesn't? Testing, testing and testing. We also have extensive hands on experience running a multitude of campaigns on multiple websites in a broad range of industries. Some of our campaigns contain literally thousands of keywords.

Since we know how to extract the most traffic and results out of your PPC advertising campaigns, we can save you up to 100% and more in pay per click fees. Pay per click management is often more an investment than and expense, please contact us for a free no obligation consultation.