What is pay per click?

Pay per click is basically an online keyword bidding auction. Multiple competitors bid on keywords that are related to a specific business or industry in order to get prospective clients to visit their websites. 

The bidding is for keywords and businesses are charged by click (when a customer clicks on the add). The closer the add  is  to the top of the page the more a business has to pay for clicks. For example, as shown in the image below, jasonwong.ca(x$ per click) would pay more for his placement than real-estate-vancouver.ca(x$ per click): 

Pay Per Click Example 

Two kinds of results are displayed, organic and sponsored links. Organic results are the links you can see on the middle of the page in the center or left of the site, pay per click are on the right side and sometimes on top of organic results. 

 *Image quality reduced to increase loading speed

How much does will it cost you?

Yahoo, MSN and Google use this advertising model. While organic results are free and a consequence of SEO optimization methods, sponsored results are paid for. The more you pay per click ( when someone clicks on the link) the higher your site will show up in the search results and the closer to the top of the page and earlier in the list of available pages.

The cost per click is determined by what the competitors are willing to bid. The more competition the more expensive the keyword will be. But the average minimum cost is 5 to 10 cents per click and up to over $50. For example, the keyword "New York Real Estate" might command a $10 cost per click and could actually be worth it because of the nature of the product or service for sale. A high cost per click can sometimes be justified according to the value of the item for sale

How does it work?

While the system is quite simple in theory it's actually very complex to manage and implement correctly, this is where professional pay per click management services come into play versus self service. Cost per keyword is NOT the only factor to take into consideration.

 Click through ration and sales conversions are also parameters that search engines take into account to determine your ranking position. In other words, the more people click on your ads the more you can move up sponsored search results. The trick is the get the highest click through ratio as possible, this will in return reduce the cost per click.

How do we know what works and what doesn't? Testing, testing and testing. We also have extensive hands on experience running a multitude of campaigns on multiple websites in a broad range of industries. Some of our campaigns contain literally thousands of keywords.

Since we know how to extract the most traffic and results out of your PPC advertising campaigns, we can save you up to 100% and more in pay per click fees. Pay per click management is often more an investment than and expense, please contact us for a free no obligation consultation.