How to create a search engine optimization to reach the lucrative Canadian market

You want to start a Canadian search engine optimization campaign but where do you start? How long does it take, how much will it cost? What is the difference between doing it yourself and having us do it for you?

How long does it take for a successful Canadian search engine optimization campaign to show results?

Seo is a relatively new science/art, opinions vary greatly about what works and what doesn't in this industry and no particular methods can guarantee results. Some shady Canadian webmasters might promise results within a few days or weeks, but in reality it takes months and even years to show any positive and long lasting results. Although the Internet industry evolves at breakneck speed, the search engines in Canada are still designed and ran by human engineers and time is one of the factors that they use to determine a web site's ranking.

Just like in any kind of business, seniority, stability and online presence play a major role for seo campaigns.  A website that has been around since 2001 in Canada will rank higher than a 30 days old website. So how long does it take? It depends on numerous factors but here is a basic outline of variables that can affect delays between SEO efforts and final search results in Canada:

- Industry; If you have a web site selling Canadian Search Engine Optimization Services it will be extremely difficult to get top rankings quickly( if ever), however if you sell blue toothpicks it should only take a few weeks!

- Competitiveness; Like anything else, it will be more difficult if 1000 Canadian websites compete with you versus let's say 5 of them.

- Targeted keywords; "Web Site Design Canada" will be 1000 times more difficult than let's say "square turtles"

- Seniority of site; This is self explanatory, some sites over 5 years old can get top SEO rankings in 48 hours or less in Canada.

- Freshness of site; How often is the content of the site changed? It's important to find a balance in this department. Too often can be just as bad as not often enough, especially in the fickle Canadian search engine environment. Search engines need time to find, index and "digest" content. Changing too quickly is not always the best solution. 

 - Link popularity ( Google Page Rank); How many websites link to you and how related are they to the content and subject of your site.

How much will it cost to create and maintain a successful SEO campaign for the online market in Canada?

The cost for a Canadian search engine optimization campaign can vary greatly. Hundreds of factors, techniques and methods can be used ranging from a few hundred to millions of dollars depending on the web site's needs, size, budget, market share, industry and so on. Pay per click management campaigns (+ the search engine fees) can also add to the cost if a company wants to rapidly gain Canadian market share. So asking how much does it cost for an SEO campaign is like asking " How much does a car cost" or "how much does a Diamond ring cost", it depends on too many factors, please contact us for a free quote.

However, most Canadian SEO firms base the cost on a combination of website optimization modifications, monthly fees and commissions of sales. Case by case a quote can be given on any of these factors or all of them together, depending on the client's objectives and profit projections. Basically the more expensive the product or service, the more SEO options will be available to the client. Spend more and make more is the rule of thumb in Canadian search optimization and with the commission structure every party involved can be satisfied. The SEO firm makes money and the client makes money, it's a win win situation, especially for the Internet market in Canada that is still relatively new and "fresh".

Difference between hiring professional SEO firms and doing it yourself

There are plenty of resources out there to give you information on how to do your own SEO campaigns for your website. Not much information about Canada however, but resources on the US search engine industry is plentiful and most of if would also apply to a Canadian campaign, the principles are relatively similar. However they are not exactly the same.

While doing it yourself might produce some results, they probably won't be as fruitful as if some professionals did it for you. The main reason is experience, knowing what works and what doesn't. That is pretty much the biggest difference between professional and self SEO. Do you have 6 months to wait for every campaign attempt?

Another problem you might have is to get yourself inadvertently banned from search engine because of "black hat" seo practises. These are especially frowned upon by Canadian directories, meta crawlers and search engines. A "black hat" seo practise is a method that will try to fool search engines, to someone who doesn't know they might look harmless, but an experienced professional Canadian webmaster will know what is "legal" and what isn't. We only use "white hat" seo and respect all the rules and regulations of major search engines.

So what are my SEO best options?

You best options depend on your budget and how much money you will expect to make in the long run. Seo takes time, if you sell snowmobiles in Canada it's worth it, if you sell heaters in Hawaii it isn't, so the target location of your service or product can help you make a decision, so does the profit potential per item/service sold. The higher the profit the more you should spend on SEO. For a free no obligation quote on your SEO campaign for the Canadian market, please contact us for details.