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How to choose your webmaster?

Web design is something between an art and a science. A web designer needs to be both objective and subjective in his objectives, strategies, methodology and evaluation. While the term webmaster is often used (most time inappropriately) web designer is more accurate although the world wide web cannot exactly be crafted by a designer, it really refers to an abbreviation of web site designer but for convenience has been shortened to simply web designer. Other terms used commonly are webmaster, website developer and web site designer.

It really is quite difficult to quantify the talent of web designer because it truly depends on what area of expertise is involved in their related fields. Some web designers specialize in HTML static design, some do multimedia and flash sites while others concentrate their talents on designing and developing CMS dynamic websites. Another problem clients will also have when trying to decide and who to choose to develop their website is the their level of experience. Unfortunately, more often than not clients will be confused and have very little knowledge of the design process. How can you tel if the web designer actually knows what he is talking about? How do you know if he will provide your project with the appropriate technology?

CMS web designers

CMS stands for content management systems. The most popular ones in existence are Joomla, WordPress and Drupal. All these software applications are free and what are referred to as web based. This means that the website can be managed online either by the web designer or the client. The site can be designed and developed both online and offline and as is the case with Joomla CMS most of the work offline. All these CMS have their advantages, Drupal and Wordpress are very user friendly but Joomla is a lot more powerfull and expandable and is the platform we will be concentrating on now. As with any other web designer skill that you need to investigate before choosing the webmaster service for your project, check references and portfolio. You Joomla web designer should have expertise and experience in HTML, CSS and PHP. He should be familiar with Dreamweaver, Photoshop (Joomla of course) and a multitude of other website designing applications and platforms. A Joomla site is particularly difficult to develop because the development process in non intuitive unlike a plain HTML site than can be built using WYISYG (what you see is what you get) editors. A Joomla site needs to be created with 3 basic tool sets. Dreamweaver with Joomla extensions, and Apache Joomla stand alone server, Photoshop (Gimp, Paint.net) and Firefox with the Firebug and Chris Pen web developer extensions. Could be an idea to ask you Joomla web designer if he is familiar with any of the applications mentioned above, if not, he might not be who are are looking for.

Basic HTML web designer knowledge and experience

Evaluating your web designer's basic HTML skills. HTML(hypertext markup language) is the basic language used to create websites. It never hurts to do some research on Wikipedia to get familiar with maybe about a dozen HTML basic terms to that you can actually understand the design process and "feel" through some properly asked questions if your web designer actually has some basic knowledge it his field, all web developers should have a minimum of basic HTML skills.

Flash Web designers

Flash animation is a multimedia technology conceptualized by Adobe systems to display animation and movies and sound on website. It is not recommended for most websites as alternative and original technology such as animated gif files or embedded MPEG files are usually more accessible for your audience. Flash animation requires the Adobe plugin and will often cause the website to loose visitors...however, in some cases like movie sites and entertainment websites, Flash can be used (but cautiously). So how do you know if your web designer can develop some nice flash movies for your site? This is even harder to quantify than HTML or CMS web designer skills, after all? Everyone has different taste in movies, book, food and music...the same goes with Flash website module development. So the best way to find out is to check out the portfolio and references, if you like what you see, your web designer probably shares your artistic values and everything should be fine. However, be careful about template work, some webmasters might use some flash templates to do your web site. While this might not be a problem in most cases, it could make you look like a copycat if your visitors recognize the flash template you web developer created for you from another website...

Basic Web Design Guidelines

Try to avoid excessive Flash animation if any Macromedia plugins
Use external style sheets for the .css
Try to have 3 color scheme for the website
A great large banner to give the site style without blotting the code and compromising between SEO and design
Use .CSS instead of regular HTML whenever possible to streamline the code
Use color picker to have a smooth color theme for all website elements

PPC Pay Per Click

Pay Per Click Advertising Outline

The article below will give you a basic explanation of what Pay Per Click (PPC) is all about. There are basically 3 major players in the Pay Per Click industry, Google Adwords, Yahoo Marketing and MSN Adcenter. Other minor PPC engines include Find what, Go click, Looksmart, Kanoodle and other, however they are synonymous with click fraud and it's best to stay clear of them. Pay Per Click search engines are keyword auction systems. The more you pay the more you listing will appear at the top of the page in search engine results. Bidding is done in real time and competitors can bump you up or down the Pay Per Click listings depending on how much they are willing to bid on the keywords. Pay Per Click image

Pay Per Click and the importance of Geo Targeting

When doing your PPC campaign, it's very important to target your audience. It is important to do this to increase your click through ratio but not your cost per click unlike what some online PPC marketers might think. Geotargeting is the technique of targeting customers in a specific geographical location. Search engines can now determine where (country, city) your clients are searching from. So a client searching for "web site design services in Vancouver BC", Canada in Nigeria will not find you if you don't want him to and you will not need to pay for him to visit your website (PPC). However, a client in Vancouver doing the same search will find you with ease since you planned your pay per click strategy for the local Vancouver web design audience.

However, while this may increase you click through ratio, it will not reduce you cost per click. The reason for this is being that companies with no specific geographical location will be bidding on the same local keywords as you since they can provide a product or service from anywhere around the world. Brokers will also be competing with you in your local geotargeted Pay Per Click campaign.

For a free Pay Per Click Adwords management campaign, please contact us for an absolutely free no obligation estimate

Pay Per Click (PPC)

Pay Per Click (PPC) is an advertising model used on websites, advertising networks, and search engines where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they believe their target market would type in the search bar when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, the advertiser's ad may appear on the search results page. These ads are called "sponsored links" or "sponsored ads" and appear next to, and sometimes, above the natural or organic results on the page. The advertiser pays only when the user clicks on the ad. Pay Per Click advertising is a search engine marketing technique.

Pay Per Click ads may also appear on content network websites. In this case, ad networks such as Google Adsense and Yahoo! Publisher Network attempt to provide ads that are relevant to the content of the page where they appear, and no search function is involved.

While many companies exist in this space, Google AdWords, Yahoo! Search Marketing, and MSN adCenter are the largest network operators as of 2007. Depending on the search engine, minimum prices per click start at US$0.01 (up to US$0.50). Very popular search terms can cost much more on popular engines. Arguably this advertising model may be open to abuse through click fraud, although Google and other search engines have implemented automated systems to guard against this. For Google Adwords it's best to stick to network targeting, the content network on the other hand is synonymous with click fraud and a waste of both time and money.

Categories

PPC engines can be categorized into two major categories "Keyword" or sponsored match and "Content Match". Sponsored match display your listing on the search engine itself whereas content match features ads on publisher sites and in newsletters and emails.

There are other types of PPC engines that deal with Products and/or services. Search engine companies may fall into more than one category. More models are continually evolving. Pay Per Click programs do not generate any revenue solely from traffic for sites that display the ads. Revenue is generated only when a user clicks on the ad itself.

Keyword PPC

Advertisers using these bid on "keywords", which can be words or phrases, and can include product model numbers. When a user searches for a particular word or phrase, the list of advertiser links appears in order of the amount bid. Keywords, also referred to as search terms, are the very heart of Pay Per Click advertising. The terms are guarded as highly valued trade secrets by the advertisers, and many firms offer software or services to help advertisers develop keyword strategies. Content Match, will distribute the keyword ad to the search engine's partner sites and/or publishers that have distribution agreements with the search engine company.

As of 2007, notable PPC Keyword search engines include: Google AdWords, Yahoo! Search Marketing, Microsoft adCenter, Ask, LookSmart, Miva, Kanoodle, Yandex and Baidu. Findwhat is notorious for click fraud and advertisers should be very carerul when bidding for keywords on MIva.

Online Comparison Shopping Engines

"Product" engines let advertisers provide "feeds" of their product databases and when users search for a product, the links to the different advertisers for that particular product appear, giving more prominence to advertisers who pay more, but letting the user sort by price to see the lowest priced product and then click on it to buy. These engines are also called Product comparison engines or Price comparison engines.

Some Online Comparison Shopping engines such as Shopping.com use a PPC model and have a defined rate card. [2] whereas others such as Froogle (also know as Google Product Search) do not charge any type of fee for the listing but still require an active product feed to function.[3]

Noteworthy PPC Product search engines include: Shopzilla, NexTag, Shopping.com and Pricegrabber.com.

Service PPC

"Service" engines let advertisers provide feeds of their service databases and when users search for a service offering links to advertisers for that particular service appear, giving prominence to advertisers who pay more, but letting users sort their results by price or other methods. Some Product PPCs have expanded into the service space while other service engines operate in specific verticals.

Noteworthy PPC services include NexTag, SideStep, and TripAdvisor.

Pay per call

Similar to Pay Per Click, pay per call is a business model for ad listings in search engines and directories that allows publishers to charge local advertisers on a per-call basis for each lead (call) they generate. The term "pay per call" is sometimes confused with "click to call". Click-to-call, along with call tracking, is a technology that enables the “pay-per-call” business model.

Pay-per-call is not just restricted to local advertisers. Many of the pay-per-call search engines allows advertisers with a national presence to create ads with local telephone numbers.

According to the Kelsey Group, the pay-per-phone-call market is expected to reach US$3.7 billion by 2010.